Members of major national news outlets took to the water last week in Hampton Bays, N.Y., sending tweets and posting Instagram pics of an event hosted by Discover Boating.
The Summer Boat Camp, held at Hampton Watercraft and Marine, drew members of the media from NBC’s “Today” show and Self, Women’s Health and Complex magazines.
Discover Boating’s event was created to offer national media a chance to experience boating activities and generate story ideas. Activities included wakeboarding, wakesurfing, fishing and cruising.
Josh Palma, a professional wakeboarder, gave a wakeboarding demonstration and one-on-one wakesurfing lessons.
“Today” producer Amy Eley learned to wakesurf on “her final day as a 28-year-old,” which she went on to tweet about.
“All media had a great time, so much that the group stayed an extra hour on the water,” according to the National Marine Manufacturers Association. “Many took to their social channels posting pictures of their experience and left the event with a newfound appreciation for the boating lifestyle. As a result of these new media relationships, Discover Boating will work with each outlet to identify story opportunities.”