Discover Boating's Facebook page reached a milestone of more than 200,000 fans.
Since the campaign's May 2 launch, 150,000 people have “liked” the Discover Boating Facebook page, resulting in 201,099 fans as of 3 p.m. Monday. That's an average of 1,300 “likes” a day.
To date, the campaign has generated 384 million impressions and 216,000 clicks.
“This is an exciting social media milestone for the Discover Boating campaign, as we’ve worked to reignite Discover Boating this year,” Carl Blackwell, president of Grow Boating Inc. and chief marketing officer for the National Marine Manufacturers Association, said in a statement. “Social media is not a one-time communication. We have a community that we can share information with year-round while getting valuable feedback. We’ll continue to cultivate the passion of boaters and boating enthusiasts looking to share their love of life on the water.”