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Discover Boating marks MovieMaker milestone

Discover Boating's "Welcome to the Water" Facebook page is getting a lot of traffic with a video app developed just a couple of months ago.

The Movie Maker app featured on the Facebook page has been used more than 6,000 times since it debuted in June, Discover Boating vice president of marketing and communications Carl Blackwell told Soundings Trade Only.

“We have crossed the 6,000 video threshold,” Blackwell said. “That’s 6,000 consumer-generated Welcome to the Water videos bouncing around the Internet. Lovin’ it.”

Discover Boating has ramped up its social media campaign in the last six months, an effort that has not gone unnoticed by consumers. The goal of passing a half-million “likes” for the initiative’s Facebook page was passed last month; this morning there were nearly 539,000 followers.

A recent photo posted shows a submerged truck with its trailer and boat behind it on concrete. It got 3,055 shares, 1,317 comments and 4,855 “likes.”

The group has done so well to build its core fan base that it and the National Marine Manufacturers Association have been in talks with Facebook executives, who were curious to learn more about how Discover Boating had been able to tap the resource as such an effective marketing tool.

— Reagan Haynes

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