Discover Boating plans IBEX session on first-time buyers

Discover Boating said it conducted the most comprehensive study it has ever done on first-time boat buyers and what inspires them to buy.
Author:
Updated:
Original:

Discover Boating said it conducted the most comprehensive study it has ever done on first-time boat buyers and what inspires them to buy.

A public awareness effort managed by the National Marine Manufacturers Association, Discover Boating partnered with the advertising agency Olson to determine what prompts people who have never owned a boat to join the recreation.

The two will share their findings during an hour-long session at the International BoatBuilders’ Exhibition & Conference on Oct. 5 at 1 p.m. in Room 15 at the Tampa Convention Center in Tampa, Fla.

The session will dive deeper into “the boaters of tomorrow,” according to a statement — who they are, what attracts them to boating, and ultimately how they want to buy.

The presentation will include:

  • A snapshot of who first-time buyers are
  • The first-time buyer’s journey to ownership
  • Their motivations for buying, and what is standing in their way
  • How the industry can help turn dreamers into owners.

Click here for more.

Related

Comeback Kings

The Florida facility that used to produce Sea Ray yachts is now building the Sundancer 350 and the SLX 400 Outboard.