Discover Boating plans IBEX session on first-time buyers

Discover Boating said it conducted the most comprehensive study it has ever done on first-time boat buyers and what inspires them to buy.
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Discover Boating said it conducted the most comprehensive study it has ever done on first-time boat buyers and what inspires them to buy.

A public awareness effort managed by the National Marine Manufacturers Association, Discover Boating partnered with the advertising agency Olson to determine what prompts people who have never owned a boat to join the recreation.

The two will share their findings during an hour-long session at the International BoatBuilders’ Exhibition & Conference on Oct. 5 at 1 p.m. in Room 15 at the Tampa Convention Center in Tampa, Fla.

The session will dive deeper into “the boaters of tomorrow,” according to a statement — who they are, what attracts them to boating, and ultimately how they want to buy.

The presentation will include:

  • A snapshot of who first-time buyers are
  • The first-time buyer’s journey to ownership
  • Their motivations for buying, and what is standing in their way
  • How the industry can help turn dreamers into owners.

Click here for more.

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