The Discover Boating campaign is making another push for national mainstream media coverage as the National Marine Manufacturers Association also ramps up its public relations efforts.
In addition to coverage from local news outlets and an article about the marine industry in USA Today’s Hunt and Fish magazine this week, the Discover Boating public relations team has been spending time on the water with writers and editors from major publications and programs.
“Putting journalists at the helm, many of whom have little to no boating exposure, provides an opportunity for them to better connect with our boating message and firsthand understanding of why boaters are so passionate about life on the water,” NMMA spokeswoman Ellen Hopkins said in an email.
A producer and assignment editor from NBC’s “Today” show spent time on the water Aug. 2 with Discover Boating. It provided a “rare opportunity for open conversation and valuable insight on how best to work with the national morning show,” Hopkins said.
On July 30, the Discover Boating team hosted several writers from such publications as Men’s Journal, Self and Family Circle for a trip on the Hudson River.
Discover Boating is also planning a liveaboard press trip to Seattle and the San Juan Islands for national media outlets, as well as on-water media outings in San Francisco around the America's Cup.