Updated:
Original:

Discover Boating puts national media on the water

The Discover Boating campaign is making another push for national mainstream media coverage as the National Marine Manufacturers Association also ramps up its public relations efforts.

In addition to coverage from local news outlets and an article about the marine industry in USA Today’s Hunt and Fish magazine this week, the Discover Boating public relations team has been spending time on the water with writers and editors from major publications and programs.

“Putting journalists at the helm, many of whom have little to no boating exposure, provides an opportunity for them to better connect with our boating message and firsthand understanding of why boaters are so passionate about life on the water,” NMMA spokeswoman Ellen Hopkins said in an email.

A producer and assignment editor from NBC’s “Today” show spent time on the water Aug. 2 with Discover Boating. It provided a “rare opportunity for open conversation and valuable insight on how best to work with the national morning show,” Hopkins said.

On July 30, the Discover Boating team hosted several writers from such publications as Men’s Journal, Self and Family Circle for a trip on the Hudson River.

Discover Boating is also planning a liveaboard press trip to Seattle and the San Juan Islands for national media outlets, as well as on-water media outings in San Francisco around the America's Cup.

Click here for more.

Related

CSP Joins ‘Thirty by Thirty’ Coalition

The Center for Sportfishing Policy and 54 coalition members submitted recommendations for the Biden Administration’s America the Beautiful initiative.

Entries Open for Neptune Awards

The Marine Marketers of America is accepting submissions for its annual contest in 23 categories through Dec. 6.

CSP Joins ‘Thirty by Thirty’ Coalition

The Center for Sportfishing Policy and 54 coalition members submitted recommendations for the Biden Administration’s America the Beautiful initiative.

Take Action Now

We must take action to push Congress to reauthorize the Sport Fish Restoration and Boating Trust Fund. Here’s how you can help.

Southern Marinas Acquires Missouri Facility

Millstone Resort and Marina on Lake of the Ozarks is the fifth addition this year to the company’s portfolio.

Forbes Names Brunswick a World’s Best Employer

Brunswick ranked in the top 15 percent overall and in the top 10 for companies in the engineering and manufacturing category.

Fountaine Pajot Names Dealer

Atlantic Cruising Yachts Texas is the French builder’s exclusive representative for the Gulf Coast.

KingFisher Boats, Barnacle Form Partnership

The boatbuilder will offer Barnacle’s BRNKL remote monitoring system on several model year 2022 boats.