Skip to main content

Discover Boating puts national media on the water

The Discover Boating campaign is making another push for national mainstream media coverage as the National Marine Manufacturers Association also ramps up its public relations efforts.

In addition to coverage from local news outlets and an article about the marine industry in USA Today’s Hunt and Fish magazine this week, the Discover Boating public relations team has been spending time on the water with writers and editors from major publications and programs.

“Putting journalists at the helm, many of whom have little to no boating exposure, provides an opportunity for them to better connect with our boating message and firsthand understanding of why boaters are so passionate about life on the water,” NMMA spokeswoman Ellen Hopkins said in an email.

A producer and assignment editor from NBC’s “Today” show spent time on the water Aug. 2 with Discover Boating. It provided a “rare opportunity for open conversation and valuable insight on how best to work with the national morning show,” Hopkins said.

On July 30, the Discover Boating team hosted several writers from such publications as Men’s Journal, Self and Family Circle for a trip on the Hudson River.

Discover Boating is also planning a liveaboard press trip to Seattle and the San Juan Islands for national media outlets, as well as on-water media outings in San Francisco around the America's Cup.

Click here for more.



Rays of Light

A key indicator of U.S. consumer confidence rose for the first time in four months in August as the economy added 315,000 jobs.


Yanmar Announces Sales, Marketing Hires

The company has hired Bas Eerden as global sales manager and Michele Durkin as global marketing manager.


So, You Want To Be a Yacht Broker

Tips to help build a network through an online presence which is essential to success


Ian Explodes Into Category 4 Hurricane

The historic hurricane is expected to make landfall this afternoon between Naples and Venice, Fla.


Premier Marine Announces New Minnesota Facility

The pontoon builder recently completed a 150,000-square-foot building with new corporate offices and expanded manufacturing facilities.


Scout Boats Recognizes Top Dealers

Seven Seas Yacht Sales of Ft. Lauderdale, Fla., was recognized as the boatbuilder’s top dealer worldwide.


TowBoatUS Vessels Go Pink

Five of TowBoatUS’s response fleet are going pink for the month of October to help increase breast cancer awareness on the water.


Fork in the Channel

Boat registration totals for July mostly revealed considerable weakness compared with a year earlier, and tumbled back into a steeper downtrend than the prior month’s comparisons.


Inflation Stymies Boat Sales

Inventories of new and used boats are improving at the retail level but are still considered comparatively lean, according to the results of the monthly Pulse Report survey.