Discover Boating recaps marketing gains

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In a recent presentation to the Grow Boating board of directors, Discover Boating staff showcased highlights from the 2011 marketing campaign.

Results include:

• Facebook: Reached 219,000 fans

• Website: 46 percent increase in visits

• Mobile: 323 percent increase in DiscoverBoating.com visits

• Discover Boating was awarded the Gold Effie for the Making Waves digital campaign

    • Discover Boating is offering “Welcome to the Water” point-of-sale materials to retail locations at no cost, including dealers, retailers and marinas.

    The materials include window clings, windshield stickers and bumper stickers.

    Click here to order.

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