Discover Boating renews deal with country-music star - Trade Only Today

Discover Boating renews deal with country-music star

Discover Boating and platinum-selling artist Jake Owen are teaming up again as Owen joins Kenny Chesney’s “The Big Revival” tour.
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Discover Boating and platinum-selling artist Jake Owen are teaming up again as Owen joins Kenny Chesney’s “The Big Revival” tour.

Owen will take fans out on the water with Discover Boating and will provide extensive content for the website, said Discover Boating marketing and communications vice president Ellen Hopkins during a webinar Tuesday.

The Discover Boating website also will feature a custom Jake Owen playlist, an extensive Q&A, a special Jake Owen boating section and exclusive content that Owen will share on social media and at DiscoverBoating.com.

The website also will showcase a blog that Owen is doing in conjunction with Discover Boating.

“Jake’s going to share some of that on his own site, which will inevitably drive people to our site,” Hopkins said.

Discover Boating was the presenting sponsor of Owen’s nationwide “Days of Gold” tour last year.

“Jake is a lifelong boater, who lives and breathes the boating lifestyle, and we’re proud to be working with him again to share his stories and passion for being on the water,” Carl Blackwell, president of Discover Boating, said in a statement. “His music conveys the same feel-good vibe you get being on a boat, and we look forward to continuing to share that feeling with his fans and concert-goers throughout the summer tour.”

As part of “The Big Revival” tour, Owen will be performing at tour stops across the United States and Canada this summer. Before Owen takes the stage, concert-goers will get a sneak peek at his “Stories of Discovery” documentary, a behind-the-scenes look at why boating is a meaningful part of his life and an influence on his music.

He also will be part of Discover Boating’s online advertising and public relations programming, helping to introduce more people to the boating lifestyle.

“Any down time I have from touring, I spend on the water,” Owen said. “When I’m boating, I’m not thinking about anything else but that moment — it’s a feeling of freedom like no other. I want to bring this feeling to my fans and give them a look into how great life on the water is. I wouldn’t be who I am without it.”

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