Discover Boating's North American marketing campaign exceeded its benchmarks for 2015 as it helped to direct more than 2.9 million visitors to boat manufacturer websites, an increase of 66 percent from 2014.
Discover Boating produced two new stories of discovery, which spotlight real boaters experiencing moments on the water. They were featured on 10,000 websites and viewed 30 million times, the campaign said.
The number of visits to DiscoverBoating.com and DiscoverBoating.ca increased 51 percent, to 5.3 million, in 2015, allowing the campaign to deliver the 2.9 million visits to manufacturer websites.
The campaign also partnered with country music singer and boater Jake Owen for a second season. Owen worked with Discover Boating on a national public relations effort that brought attention to boating on Country Music Television, RollingStone.com and other national media outlets.
Boating also was highlighted on such national outlets as the “Fox & Friends” morning TV show and Men’s Health magazine.
Discover Boating worked with more than 40 family, lifestyle and millennial bloggers during the peak boating season to share their boating stories.
Click here for more about the 2015 campaign or find links to some of the national media highlights.