Discover Boating sees a 10 percent return rate

Author:
Updated:
Original:

Nearly 10 percent of Discover Boating leads went on to purchase a boat this year, and 75 percent of them were first-time buyers, according to a recent report from the National Marine Manufacturers Association.

The report also shows that 34 percent of those leads bought new boats, as opposed to preowned, and 16 percent purchased boats larger than 26 feet. Both of these figures are higher than the industry average.

This means that Discover Boating is creating new customers for all sizes and types of boats, according to the NMMA.

Click here for the complete release.

Related

ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.