Discover Boating sets up display at America’s Cup

Discover Boating is partnering with the AC Open for the 2013 America's Cup to help educate more people about getting started in boating.

Discover Boating is on site at the America's Cup Park in San Francisco on Piers 27/29 with a display featuring a sailing simulator experience that gives youths ages 7 to 16 an opportunity to learn what it's like to sail.

The Discover Boating display is in the America's Cup Center of Sailing alongside US Sailing and 101 Surf Sports, a San Francisco Bay area paddle-sports organization.

The America's Cup is an opportunity for the recreational marine industry to share its passion for the boating lifestyle with a large public audience, and Discover Boating will be on-site to do just that. The Discover Boating display will be on-site through the duration of the America's Cup through September.

"The 2013 America's Cup in San Francisco brings a thrilling ride for the racers and public alike while putting boating on a global stage," Discover Boating president Carl Blackwell said in a statement. "Through our partnership with the AC Open, Discover Boating will help convey the passion of the America's Cup racers and fans to the general public by showcasing how to get started in boating and the fun recreational boaters have on the water."

In addition to its on-site presence, Discover Boating will work with the America's Cup Event Authority to promote the Center of Sailing to media and the public to encourage them to experience all that the America's Cup has to offer. As part of this effort, Discover Boating will share updates with its Facebook, Twitter and online community about the excitement happening on-site at the America's Cup.

Separately, Discover Boating will work with consumer media to experience the boating lifestyle on San Francisco Bay while outlining how anyone can get started in boating and enjoy life on the water.

Click here for the full release.


ABYC, CG Launch Event Series

The first one-day session in the free, online Risk Mitigation Series is scheduled for Nov. 9 and will cover electric propulsion and related topics.

ePropulsion Expands Team

The China-based electric outboard manufacturer added a marketing director for its Hong Kong office and doubled its service staff.

Limestone Responds to Market Conditions

The builder of the Aquasport, Limestone and Boca Bay brands announced increased production, a new director of marketing and potential additions to its dealer network.

Year-End Strategies to Rev Up Your Marketing Machine

Get in the marketing fast lane going into 2022.

A Cautious Outlook

Consumer confidence dipped as pandemic deaths rose.