Discover Boating sets webinar to debut marketing campaign

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Discover Boating will unveil its 2014 marketing campaign during a webinar on April 22.

Discover Boating president Carl Blackwell will cover content marketing strategy; unveil the new Stories of Discovery series; discuss enhancements to the website; discuss social media endeavors on Facebook, Twitter, YouTube, Instagram and Pinterest; review public relations efforts; and talk about a new collaboration with country singer Jake Owen.

The 45-minute webinar is open to all industry stakeholders.

It will take place at 2 p.m. EDT.

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