Starting Saturday, New York boaters will have the opportunity to "Discover Better Boating" on Your News Now television.
Once a month, boating industry professionals will offer information and tips about such topics as preparing a boat for the season, boating safety, the effects of ethanol fuel on boats and getting better gas efficiency in a tight economy.
The television outreach, a partnership of New York Sea Grant, the Boating Industries Association of Upstate New York and Your News Now, has evolved from the Discover Clean & Safe Boating campaign that Sea Grant and the boating industry group began in 2008.
YNN, based in Syracuse, N.Y., is one of 13 24-hour local news channels owned and operated by Time Warner Cable nationwide. YNN is available to nearly 600,000 cable subscribers across a 25-county, 15,000-square-mile area.
"YNN takes its role in delivering timely and practical information to the public seriously," YNN news director Ron Lombard said in a statement. "The 'Discover Better Boating' segments will benefit from the expertise of New York Sea Grant as our science-based partner, and with the industry knowledge of the Boating Industries Association members."
After the debut the "Discover Better Boating" segments will run on YNN stations every third Saturday through October.