Discover Boating updated its home page at DiscoverBoating.com to more prominently feature the Boat Selector Tool and DVD sign-up links.
Also, the Boat Selector Tool was updated for better functionality. New boat pages will feature more relevant content, imagery, videos detailing boat types, and a quick survey tool to gather consumer feedback about changes and additions.
As new sections, tools and promotions are added to the site, the new home page will highlight them, rotating between the different features and news items.
The changes are designed to increase consumer interaction time on the site, as well as encourage return visitors.