Discover Boating's Welcome to the Water campaign will hold an industrywide webinar at 1 p.m. (EDT) on Wednesday.
Grow Boating president Carl Blackwell will cover topics ranging from digital advertising to social media and public relations during the 45-minute webinar.
He also will help businesses use the tools Discover Boating has developed for them, including the new MovieMaker app that the campaign plans to introduce later this month, Blackwell said.
“It can be intimidating” to begin using the rapidly evolving social media outlets, Blackwell said.
The webinar also will provide a look at the integrated marketing mix on tap for the busy boating months ahead.
This webinar is open to all industry stakeholders in the United States and Canada. Space is limited.