A Discover Boating campaign launch webinar is set for 2 p.m. (EDT) on May 17.
This 45-minute web presentation will highlight:
- Upgrades to DiscoverBoating.com and DiscoverBoating.ca
- New television and web videos
- Improvements to the industry's lead generation and nurturing system
- Welcome to the Water Facebook invitation application and contest
The webinar will be hosted by Carl Blackwell, chief marketing officer and vice president of marketing and communications for the National Marine Manufacturers Association and Discover Boating.
The program is open to all industry stakeholders in the United States and Canada, although space is limited.