Discover Boating wins marketing award


Discover Boating, the recreational boating industry’s national marketing campaign, took home the top honor in the Small Budgets-Products category of the 2011 North American Effie Awards at the 43rd annual Effie gala in New York.

“This is a tremendous honor for the recreational boating industry and testament to the dedication of Discover Boating staff and our marketing partners to provide the best work possible for the industry,” said Carl Blackwell, chief marketing officer for Discover Boating, in a statement. “In spite of economic challenges, Discover Boating focused on the most efficient and effective ways to promote boating, and we’re thrilled to be recognized with a Gold Effie — alongside some of the top brands in the world — as one of the most successful North American campaigns of 2010.”

Discover Boating was honored for its interactive Facebook campaign, Making Waves. To create the campaign Discover Boating partnered with space 150, a Minneapolis-based digital communications agency.

The award recognizes the campaign’s results: More than 28,000 people entered the Making Waves sweepstakes, with more than 9,000 opting to receive the “Get Started in Boating” DVD, and Discover Boating’s Facebook fans grew from 7,000 to more than 39,000 during the campaign’s eight-month run in 2010.


ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.