Discover Boating released four videos from the winners of its 2009 video contest, I Discovered Boating, which showcases Americans' love of the boating lifestyle.
The videos address four industry segments — fishing, powerboating/cruising, sailing and water sports — with each telling a unique story about the love of boating.
"Through this campaign, we will leverage Discover Boating's extensive social media program to reach a broad base of consumers," said Carl Blackwell, chief marketing officer for Discover Boating, in a statement. "Each video is seen through the eyes of an actual boater and illustrates their emotional connection to the boating lifestyle, and these videos help us share that message with millions of potential boaters."
The videos are scheduled to run on the Outdoor Channel and on national Web sites, including AccuWeather.com, Marinas.com, OutdoorChannel.com and TakeMeFishing.org.
All of the videos are available for download at GrowBoating.org.
Thom Dammrich, president of the National Marine Manufacturers Association and Grow Boating Inc., will share the videos Thursday as part of his state of the industry presentation at the Miami International Boat Show and Strictly Sail Miami.