DiscoverBoating.com wins Web site award

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DiscoverBoating.com was named the “Best Associations Website” by the Web Marketing Association as part of its 2008 International WebAwards competition.

The WebAwards are presented annually at three different levels, and DiscoverBoating.com earned the highest-tier honor in its category, “Best of Industry.”

“We were thrilled to learn DiscoverBoating.com swept the ‘Associations’ category of the 2008 WebAwards,” Carl Blackwell, Discover Boating marketing and communications director, said in a statement. “And later this year, many of the tools and content that helped us win this award will be available for industry stakeholders to use on their own sites.”

Winners were selected based on seven criteria rated on a 10-point scale: design, ease of use, copywriting, interactivity, use of technology, innovation and content.

Now in its 12th year, the WebAwards names the best Web sites in 96 industries.

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