Skip to main content

Dominion debuts new online inventory tool

Dominion Marine Media, the division of Dominion Enterprises that operates YachtWorld.com, BoatTrader.com and Boats.com, launched BoatsCentral, a new inventory management tool and product suite for BoatTrader and Boats.com dealers.

As a product suite, BoatsCentral provides dealers with a comprehensive business solution, including:

• A lead management system that tracks leads from online and traditional sources

• Easy-to-use dashboard and real-time performance reports

• A Boats.com website editor to maintain and update online storefronts

• Account management

    “These tools give dealers the ability to manage their online business efficiently and independently,” Dominion Marine Media director of marketing Courtney Chalmers said in a statement. “Inventory displayed on Boat Trader and Boats.com reaches 2.1 million users each month. With 5 percent of those visitors becoming leads, it is imperative that marine dealers have a system to quickly and easily upload and manage inventory, respond to and nurture online leads and provide in-store customers with professional printouts on-demand.”

    BoatsCentral also gives dealers the ability to:

    • Create, update and manage boat, engine and trailer advertisements, including access to historical changes and performance for listings

    • Enhance individual ads on any Dominion Marine Media portal

    • Export inventory to multiple sites within the Dominion Marine Media network

    • Easily upload video to all inventory listings

    Related

    MARINE-PRODUCTS

    Marine Products Reports Record Q4

    The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

    1_SHURHOLD

    Shurhold Appoints COO

    Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

    MOBILE-CATCH-CENTER

    RBFF, Pure Fishing Partner for a First Catch Center

    Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

    Norm

    An Oft-Overlooked Sales Opportunity

    A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

    1. 2023 new boat retail outlook

    Too Many High-Priced Boats

    To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

    Soundings Nov 2022

    New-Boat Registrations Continue to Slide

    As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .

    1_thumbnail_Darren Vaux Headshet 2022

    ICOMIA President Darren Vaux sees common pressures facing worldwide boating industry

    Founded in 1966, the International Council of Marine Industry Associations is a global organization composed of national boating federations and other bodies involved in the recreational marine industry. ICOMIA works on such issues as breaking down trade barriers, improving boating safety and promoting recreational boating worldwide.

    1_AdobeStock_175388620

    Clearing the Waterways

    In Florida, in the aftermath of Hurricane Ian, it was estimated that there were 6,000 derelict boats in southwest part of the state. In most cases, boat owners don’t know resources are available to remove them because until recently there weren’t many.

    1_AdobeStock_40421038

    A Window on the World

    Inflation, supply-chain kinks and the continuing war in Ukraine continue to be serious concerns, but numerous companies with a global presence for exports are reporting optimism at the start of 2023.