Dominion debuts new online inventory tool

Author:
Trade Only Today Editors
Updated:
Jul 27, 2017
Original:
Feb 8, 2012

Dominion Marine Media, the division of Dominion Enterprises that operates YachtWorld.com, BoatTrader.com and Boats.com, launched BoatsCentral, a new inventory management tool and product suite for BoatTrader and Boats.com dealers.

As a product suite, BoatsCentral provides dealers with a comprehensive business solution, including:

• A lead management system that tracks leads from online and traditional sources

• Easy-to-use dashboard and real-time performance reports

• A Boats.com website editor to maintain and update online storefronts

• Account management

“These tools give dealers the ability to manage their online business efficiently and independently,” Dominion Marine Media director of marketing Courtney Chalmers said in a statement. “Inventory displayed on Boat Trader and Boats.com reaches 2.1 million users each month. With 5 percent of those visitors becoming leads, it is imperative that marine dealers have a system to quickly and easily upload and manage inventory, respond to and nurture online leads and provide in-store customers with professional printouts on-demand.”

BoatsCentral also gives dealers the ability to:

• Create, update and manage boat, engine and trailer advertisements, including access to historical changes and performance for listings

• Enhance individual ads on any Dominion Marine Media portal

• Export inventory to multiple sites within the Dominion Marine Media network

• Easily upload video to all inventory listings

MARINE-PRODUCTS

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .

1_thumbnail_Darren Vaux Headshet 2022

Post Type feature

Founded in 1966, the International Council of Marine Industry Associations is a global organization composed of national boating federations and other bodies involved in the recreational marine industry. ICOMIA works on such issues as breaking down trade barriers, improving boating safety and promoting recreational boating worldwide.

1_AdobeStock_175388620

Post Type feature

In Florida, in the aftermath of Hurricane Ian, it was estimated that there were 6,000 derelict boats in southwest part of the state. In most cases, boat owners don’t know resources are available to remove them because until recently there weren’t many.

1_AdobeStock_40421038

Post Type feature

Inflation, supply-chain kinks and the continuing war in Ukraine continue to be serious concerns, but numerous companies with a global presence for exports are reporting optimism at the start of 2023.

CLOSE

CLOSE

CLOSE

CLOSE