Dominion Marine Media acquires online boat sales sites

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Dominion Marine Media said it acquired Servicios Náuticos de Internet, S.L., the owner and operator of online boat sales portals Cosas de Barcos in Spain, iNautia in Italy and iNautia in France.

Dominion said the business was acquired from the Barcelona-based investment group Grupo Intercom S.A.

“DMM has long held strong positions in all its global markets, with 23 localized websites in 13 languages attracting an average of more than 52 million unique visitors in 2013,” Dominion Marine Media senior vice president and general manager Ian Atkins said in a statement.

“The acquisition of Cosas de Barcos in Spain, iNautia in Italy and iNautia in France further extends this reach, creating an even stronger platform for us to continue our geographic expansion and organic sales growth.”

“The timing of this deal is excellent, as the European leisure marine market is starting to show signs of a recovery,” he added. “The U.S. has seen 6 to 7 percent growth for the last two years, and we now anticipate Europe starting to do the same.”

Cosas de Barcos has more than 650 registered dealership customers and features more than 53,000 boats for sale, making it the clear market leader in Spain, Dominion said. The two iNautia portals also have a strong presence in France and Italy, which Dominion said makes the acquisition an excellent fit with its brands, which have already developed strong positions in those regions.

The three brands will be maintained under Dominion Marine Media’s ownership and the business will continue to operate from its Barcelona headquarters.

Dominion said the acquisition gives it a stronger global presence, with more than 5,500 boat sales companies as customers, and market-leading online boat sales portals in 13 languages. Globally, Dominion Marine Media features more than 520,000 boats for sale worth an estimated $20.8 billion, and in Europe more than 140,000 boats for sale valued at an estimated $7.1 billion.

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