Dominion Marine Media named Alicia Romano, who has more than 10 years of experience in the digital industry, as its new content strategy director.
Dominion Marine Media said it has more than 1,400 pieces of content this year to date, with about 100 posts and 18 videos produced and uploaded each month across its portfolio — YachtWorld, boats.com, Boat Trader and CosasDeBarcos.
Content is key to search engine optimization, the fuel for social media engagement and “at its best, blurs the lines between paid and earned media,” the company said.
Dominion Marine Media said the director of content strategy will manage the efforts of the editorial, social and email marketing teams while working closely with internal teams to strategically plan and implement a digital content strategy for each portal and help to curate engaging and forward-thinking content.
Another important element of the role will be liaising closely with the client engagement team to enable customers to produce specific content to best suit their needs and strategize ongoing content creation.
Dominion said Romano has a proven track record in improving the performance of content through measurement and analytics, audience segmentation, localization and ongoing optimization. Her experience has ranged from big-data-driven content marketing initiatives to audience development strategies, site redesigns and the creation of custom content management systems.
Previously director of operations at White Ops, an anti-fraud and malware-detection company serving the advertising industry and enterprise business, she also has been director of digital content at Major League Gaming, where she produced a variety of content, including editorial, video and live event coverage, for a monthly audience of about 20 million.
“Today, everyone is a publisher,” Dominion Marine Media vice president of marketing Courtney Chalmers said in a statement. “Whenever you make content public — on your blog, YouTube, Facebook, Twitter, etc. — you publish it. Having a strategy to cover all this publishing activity makes absolute sense. As director of content strategy, Alicia joins us with a wealth of digital experience that will be of great benefit to helping our customers produce standout and engaging content. She will also be integral to growing our own platforms and creating meaningful content for our users. We are delighted to welcome Alicia to the DMM team.”