Dominion Marine Media named Sam Fulton as its CEO.
Before he joined Dominion Marine Media, Fulton was a senior vice president at Groupon, president of Orbitz.com and senior vice president at U.S. Consumer Travel at Orbitz Worldwide.
Dominion Marine Media president Ian Atkins will transition to company chairman and advise on industry-specific topics.
The announcement follows Dominion Marine Media’s recent acquisition by funds advised by Apax Partners.
“Sam brings over 14 years of experience in building and operating e-commerce businesses. His expertise working at large-scale, consumer-oriented brands, which drive value for their industry partners each and every day, is a perfect fit for the company,” Apax Partners digital services partner Marcelo Gigliani said in a statement.
Dominion Marine Media said Fulton will seek to help the company increase its focus on providing technology for its industry partners and its consumer audience. The company plans to streamline the boat-buying and selling process.
“Sam’s appointment marks an important step in the company’s development as it becomes a more innovative platform focused on leveraging technology to further improve and personalize the boat-shopping experience,” Gigliani said.