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Dominion Marine Media offers social-media management tools

Dominion Marine Media introduced a suite of social media management services that it says make social media for marine businesses faster, easier and more effective.

Dominion Marine Media is the division of Dominion Enterprises that operates YachtWorld, Boat Trader, boats.com and Cosas de Barcos,

Dominion said it developed the services after hearing frustration from dealers, brokers and other marine businesses that see value in having a social strategy, but often lack the resources to devote to it.

“As I talked with boat dealers and brokers at conferences, I would frequently hear about two common roadblocks,” Dominion Marine Media social media manager Lauren e Vlaming said in a statement. “‘One, I don’t have time to manage social media.’ Or two, ‘I don’t know what to post.’ So we designed a service to alleviate those problems.”

Dominion’s social offering has three service levels — Social DIY, Social Pro and Social Elite. The company said the Social DIY package’s key features include an easy-to-use dashboard allowing users to post to multiple social properties with a single click, as well as customized content suggestions, simplified Facebook advertising and the capability for multi-location businesses to efficiently monitor satellite offices’ activity.

Social Pro allows businesses to outsource their social media management and rest easy, knowing Dominion Marine Media’s senior social media experts have the reins, the company said.

Social Elite provides enhanced promotional opportunities, such as listings on Dominion Marine Media’s own social media channels, tapping into the network’s more than 4 million boaters.

“This service will help our dealers and brokers increase their search engine optimization,” de Vlaming said. “Being visible and engaging with potential customers on the web puts you back in control of the conversations consumers are having.”

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