Dominion Marine Media will host a continuing education seminar Monday at the Marine Dealer Conference & Expo in Orlando, Fla.
"Getting Online Leads Faster" will be presented by Courtney Chalmers, director of marketing for Dominion Marine Media.
"Many dealers think having a website is enough, but the more successful dealers quickly realize the importance of promoting it as aggressively as their brick-and-mortar dealership," Chalmers said in a statement.
Dealers who attend will receive a website scorecard to help them evaluate their sites. Dealers who take their scorecards to the Dominion Marine Media booth will be entered in a drawing for a free iPad.
Dealers also have the opportunity to talk with members of Dominion Marine Media's Business Consulting Group about ideas and products designed to achieve superior website performance. Information on advertising, lead generation programs and web services solutions across any or all of the company's three principal online brands - YachtWorld.com, BoatTrader.com and Boats.com - also will be discussed.
Dominion Marine Media is the recreational marine industry division of Dominion Enterprises. Soundings Trade Only is a division of Dominion Enterprises.