Dominion Marine Media, the division of Dominion Enterprises that operates YachtWorld, Boat Trader and boats.com, said Thursday that the 2014 MDCE Best Ideas White Paper is now available for download.
The white paper, sponsored by Dominion and produced by Boating Industry magazine, is a collection of 46 of the best ideas, proven by boat dealers from across the United States and Canada, on topics that include business management, customer satisfaction, sales, marketing, events and service departments, Dominion said.
The ideas are meant to serve as a resource for dealers, allowing them to learn from their peers’ success on projects that include mobile app development, effective disaster planning and software. Each featured idea also outlines the implementation process and discusses the ultimate results of the project.
"Dominion Marine Media has sponsored Boating Industry’s Best Ideas eWhite paper for the last five years, and we’re excited to participate in this year’s edition,” Courtney Chalmers, director of marketing for Dominion Marine Media, said in a statement. “The boat dealers featured in this eWhite paper have successfully reached new customers, managed their businesses more efficiently and are taking the lead in getting more people on the water. Our hope is that these best ideas motivate others in the industry to generate even more.”
Jonathan Sweet, editor-in-chief of Boating Industry, said the information is culled from hundreds of dealers in the United States and Canada.
“This white paper gathers the best ideas we hear — all proven, actionable ideas that have really worked to improve marine dealerships across North America," Sweet said.
Click here to download the 2014 MDCE Best Idea