Donovan Marine rolls out new marketing tools


During its Donovan Dealer Days Show in mid-October, Donovan Marine Inc. showcased its new DiscountMarineMart.

The Louisiana-based, privately held, family-owned commercial and wholesale recreational boating supplier said in a press release that its new venture will be “the industry’s premier marketing solution to help dealers reach their decision-makers better, faster and easier.”

Show attendees saw options such as a customized retail catalog with dealer logo imprint opportunities; an intuitive website linked to dealer network and consumer leads; and in-season promotional fliers.

Donovan’s exclusive Ship Shape TV partnership enables dealers’ accessories to be promoted on a marine TV show that millions of boaters nationwide watch.

Research shows that boaters are hanging on to their current boats longer. Donovan Marine said it is doing everything it can to arm dealers with the marketing tools, products and discounts they need to capture and educate consumers and teach them about the products they offer. DiscountMarineMart continues Donovan’s commitment to support its dealers.


Argos 3D Forward Looking Sonar

For 20 Years, FarSounder has been developing and manufacturing 3D forward-looking sonar for vessels of all sizes.

Dometic Marine Appoints Executives

The company promotes a 20-plus-year employee and adds a vice president of aftermarket sales and e-commerce.

IMEA Launches Scholarship Program

The International Marine Electronics Alliance aims to recruit students into the field of marine technology.

RBFF Campaign Reels in Awards

The fishing-and-boating advocacy group’s Get on Board campaign was recognized by two national public relations organizations.

Suzuki’s Clean Ocean Project

Testing of the engine manufacturer’s microplastics filtering device continues as it moves closer to production. The company also released its full-year financials.

Uflex Adds to Sales and Marketing Team

The company said significant growth during the last few years created the need to add three employees.

NMTA Beats Proposal To Double Excise Tax

It’s just one example of the value of belonging to a state or local marine trade association. Are you a member of an MTA?