Explore, a provider of e-marketing services, is offering a free webinar series, starting with Digital Marketing 101: Marine Edition.
Led by Explore director of business development Becca Eisenberg, the first session is scheduled for Nov. 8 from 2 to 2:45p.m.
Eisenberg said in a statement that the webinar will cover the benefits of digital marketing, strategies to increase engagement and leads, and how to launch a marine-centric online business.
“We talk to hundreds of yacht brokers, brokerages, dealers and manufacturers every day,” Eisenberg told Trade Only Today. “I’ve heard a lot of their pain points and frustrations in losing potential sales through poor marketing. This webinar is about learning some simple tactics and strategies to win.”
Eisenberg said the way people buy and sell boats has “greatly shifted. It’s no longer strictly an in-person business relationship, and in fact, more people will see your business online than they ever will in person,” she said.
Click here to register for the webinar.