e-Merges.com offers new marketing tool - Trade Only Today

e-Merges.com offers new marketing tool

Author:
Publish date:

Annapolis-based e-Merges.com upgraded its Web-based service that lists boat owners from around the country, allowing marine businesses to better target their marketing to potential customers. 

The second-generation service, www.BoatOwnersList.us, which replaces the earlier version called “Captain Hook,” launched two years ago, allows companies to narrow their direct marketing by boat category, make and location.

Yacht brokers, marina owners, manufacturers, insurance agents and real estate sales professionals can use the Web site to create and download customized mailing lists of vessel owners. The database features more than 7 million owner records covering all 50 states, ranging from canoes and kayaks to sailboats and powerboats.

“Any organizations that sell to watercraft owners can customize their own direct mail lists with just a few clicks and download the vessel owner database to their desktop in less than 30 minutes,” said Shawn Harmon, president of e-Merges.com.

The newer version also offers built-in customer relationship management software so marine businesses can store records online, print address labels, merge documents and make notes on each sales prospect, according to Harmon, who spoke to Soundings Trade Only this morning. Harmon said this is especially useful for small businesses that can’t afford to buy their own management software.

“You don't need special software to manage the information.”

Click here for the complete release.

Related

E-nnovation Lab to expand at 2018 Metstrade show

The growing demand for hybrid and electric engines is becoming more apparent within the leisure marine market, prompting Metstrade to introduce the E-nnovation Lab platform for electric propulsion technology.

Aluminum, tow boats lead moderate growth in May

Boat registrations were up 2.1 percent in May in the main powerboat categories, and rose 3.2 percent in all categories, according to preliminary data from Statistical Surveys Inc., a Michigan company that tracks new boat registrations.

Retaliatory tariffs on boats to EU start today

The 25 percent tariff the EU announced Wednesday on U.S.-built boats kicks in today, and a 10 percent tariff on boats sold to Canada will start July 1, prompting boatbuilders to worry they will lose sales to those countries.