Electric Sheep debuts marine video platform

Content distributor Electric Sheep launched a new online destination for best-in-class coverage of top maritime events, including the 12th annual Volvo Ocean Race.

The Volvo race began last Saturday and The Ocean Society will be the exclusive online digital video platform and partner for the contest.

Viewers will be able to watch all eight months of the race through The Ocean Society, giving enthusiasts the ability to track teams and take an in-depth look at all things yachting — all while watching premium video content.

Before The Ocean Society launched, there were few online (and television) platforms for nautical news and entertainment.

However, Electric Sheep, the creator and operator of The Ocean Society, has teamed up with TV’s Nautical Channel to feature the world’s latest in glamorous yachting, sailing and boating shows and news. In addition to premium video content, The Ocean Society’s blog offers unique insight and perspectives on the nautical lifestyle, with commentary from leading experts.

From an advertising perspective, The Ocean Society will leave 10 million video ad impressions on site from an estimated 15 million unique visitors and 100 million ad audience extensions, the company said in a statement.


IBEX Opens Tomorrow

The three-day trade show celebrates its 30th anniversary and return to the Tampa Convention Center in Florida after last year’s virtual event.

Ritchie Navigation Sees Year of Record Growth

The 161-year-old Pembroke, Mass.-based compass manufacturer added a sixth workday to keep up with demand.

‘A Phenomenal Success’

The Southampton International Boat Show had more than 88,000 visitors during its 10-day run, after last year’s cancellation.

TopSide Marinas Makes First Two Acquisitions

Founded in January 2020, the firm has thus far acquired Beavers Bend Marina in Oklahoma and Galveston Yacht Basin in Texas.

Two Boosts for Boating and Fishing

MBIA’s Metro Boat show show draws a crowd, and the U.S. Fish and Wildlife Service expands boating and fishing opportunities.

Norwalk Boat Show Held This Weekend

The NMMA show runs through Sunday at Norwalk Cove Marina in Norwalk, Conn.

Raritan Expands Team

Patrick McNeel joins the New Jersey-based manufacturer as a marine equipment product developer.

Industry Mourns Walter “Bing” Burns O’Meara

The longtime publisher of Lakeland Boating magazine has died at 81.