The Marine Marketers of America is accepting entries for this year’s Neptune Awards.
The program recognizes innovation and creativity in marine marketing efforts and is open to companies and organizations that produced and published work between Jan. 1 and Dec. 9, 2022. Entries will be accepted through Dec. 10.
“The last couple of years have seen significant changes to buying behavior in our industry,” awards committee co-chair Alisdair Martin said in a statement. “Every brand has had to rethink their marketing strategy to address new challenges. … Creative, innovative marketers who get things done are harnessing new technology, reshaping strategy around modern consumer psychology and driving the success of their brands.”
This year’s program consists of 22 categories covering all areas of marketing, including social media campaigns, video, digital tools, app development, diversity initiatives and the use of influencers.
Two new categories were added for this year: Dealer Marketing Strategy and Influencer Collaboration/Marketing. Also, a best-in-show “King Neptune” award will be given to the top entry among all categories.
Winners will be announced at the Discover Boating Miami International Boat Show in February.