Exuma Technologies signs deal with ARI

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ARI Network Services, provider of the lead management tool FootSteps, announced that Exuma Technologies, makers of DockMaster and RVMaster, and ARI signed a multiyear reseller agreement.

Under the terms of this agreement, ARI and Exuma will integrate their products, and Exuma will resell FootSteps Essentials and Professional to current and future customers in the marine and RV industries.

“Our goal is to provide the best solution for marine and RV businesses to automate and integrate all aspects of their operations — service, parts, inventory, sales, fixed operations and accounting,” Exuma Technologies president Cam Collins said in a statement.

“Our decision to enter into an alliance with ARI was simple. We have the same goal: help make our dealers even more successful. We are confident that our dealers will quickly capitalize on the competitive advantage FootSteps lead management and nurture marketing adds to DockMaster and RVMaster,” he added.

FootSteps Essentials is a lead management solution tool that helps dealers convert opportunities into sales by automating a consistent lead-nurturing and communication strategy and managing the sales process.