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Fairline Boats adds Middle East dealer

Fairline Boats is expanding its dealer network in the Middle East with the appointment of motoryacht specialist ACE Marine LLC, trading as Fairline Middle East.

Fairline Middle East will operate from new offices in Dubai, serving the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman. It is a sister company of Alkhalil Trading LLC, trading as Fairline Egypt, based at the Abu Tig Marina in the resort of El Gouna on the Red Sea coast.

Both dealerships, along with Fairline Lebanon in Beirut, were established by managing director Tarek Khalil, who has been part of the Fairline dealer network for five years and is a Fairline owner.

The British luxury motoryacht builder said the new dealership has ambitious plans to grow awareness of the brand in the Arabian Gulf, building on the success of Fairline Egypt and Fairline Lebanon. Fairline Middle East will showcase some of the builder’s newest models at the 2016 Dubai International Boat Show and will introduce a number of models into the region in the meantime.

In April, Fairline Egypt will exhibit the new Squadron 48 and Targa 48 Gran Turismo fitted with crew cabins alongside a new Squadron 65 at the dealership’s own event in El Gouna.

“Dubai offers a fantastic location for a new Fairline dealership and is perfectly placed to serve the Arabian Gulf region,” Khalil said in a statement. “Boat owners in the region have access to the country’s 300 exquisite man-made islands, and the Arabian Gulf coastline has recently seen a great deal of development. The region has a growing community of luxury boat owners who take advantage of the perfect boating conditions that we enjoy all year round.

“There is great appetite for the Fairline brand in the region. Last year we delivered the first Targa 48 GT model to a customer in Egypt and we recently delivered a Squadron 60 model into Lebanon for the first time, to a customer in Beirut. We are already looking forward to the 2016 Dubai International Boat Show, which will give us a strong platform from which to promote the range and showcase the best of Fairline to our customers.”

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