Skip to main content

Family buys back DuraCraft brand

The Ward family, manufacturer of War Eagle aluminum boats, reacquired DuraCraft.

Terms of the deal were not disclosed.

Bill and Chick Ward established DuraCraft in 1945, but the family sold the business in 1984. Since then, the DuraCraft name has been bought and sold multiple times.

In 1992, a third generation of Wards — Mike and John Ward — decided to keep the family’s boatbuilding tradition alive by starting War Eagle Boats. After forming a partnership with Ducks Unlimited in the late 1990s, War Eagle became a premium watercraft for duck hunters across the Southeast.

In 2011, DuraCraft was sold in a liquidation proceeding, giving the Ward family the opportunity to buy back the DuraCraft name.

“We were given a chance to buy back the DuraCraft name started by my grandfather, and we jumped on it,” Team Ward Inc. president Mike Ward said in a statement. “At one time the DuraCraft brand stood as the pinnacle of quality aluminum products in the marine industry, and we at Team Ward look forward to restoring the Ward family’s rich heritage of customer satisfaction to the DuraCraft name.”

Related

1_DEALER.OUTLOOK

Alleged Tournament Cheats Face Possible Legal Action

Approximately 8 pounds of lead was found stuffed inside fish entered into the contest by two men from Pennsylvania and an Ohio.

1_BOATHOUSE

The Boat House Group Announces Merger

The transaction will add two Wisconsin dealerships and several sales, storage and service locations to the group’s portfolio of properties.

1_GLBBS

GLBBS Breaks Ground on Tech Center

The Michigan-based marine trades school will commence construction of a 10,000-square-foot training facility in the second quarter of 2023.

1_AVIKUS

Avikus Debuts Autonomous Navigation

The company will demonstrate ‘Neuboat’, an autonomous phase-2 navigation solution for recreational boats at this year’s FLIBS.

1_IAN_ROUNDUP

Scope of Ian’s Devastation Emerges

Southwest Florida’s marine industry businesses are ensuring the welfare of their people well before the cleanup even begins.

1_MERCURY.MARINE

Mercury Marine Receives Environmental Award

The company was recognized in the large business sustainability category by Wisconsin Manufacturers and Commerce.