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Financing service expands dealer reach

Salt Lake City-based MyFinanceGuys.com is now offering dealer-direct retail financing services to marine dealers in all 50 states, the company reported.

MyFinanceGuys.com has been offering consumer finance "backroom services" for companies such as MasterCraft and Centurion, and is expanding its reach.

"The most challenging thing about today's market is the severe lack of liquidity," president and CEO Billy McKee said in a statement. "This is why we are seeing approval ratios dip well below 20 percent. It is our mission to change this. We have a lender for every niche. We have lenders who do 100 percent financing, who do not use NADA, who will overlook collections, who will do units older than 10 years, etc."

MyFinanceGuys.com also offers real-time finance and insurance processing through its proprietary Web application, the company said.

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