Fire damages BoatTrack headquarters in Florida - Trade Only Today

Fire damages BoatTrack headquarters in Florida

A June 11 lightning strike sparked a fire that caused extensive damage to the offices of Tallahassee, Fla.-based BoatTrack.
Author:
Publish date:

A June 11 lightning strike sparked a fire that caused extensive damage to the offices of Tallahassee, Fla.-based BoatTrack — but like the software it develops, the company uses cloud-based technology and immediately resumed normal business operations.

There was no interruption to customers, the company said.

"We're servicing our customers just as we did before the fire, only remotely," company president Rob Murphy said in a statement. "Now it’s just a matter of getting all our employees resituated in a temporary office space to have a more cohesive work environment.”

The company moved its offices to the Tallahassee location in March of this year. Estimates are that it could take as long as a year to return to the building.

BoatTrack is a software suite developed for boatbuilders, their dealers and service centers. Cloud-based, it does not rely on in-house servers or PCs. As such, it can become a major component of a business disaster plan for manufacturers that use it.

Related

An eBay for yachts?

While there’s no “buy it now” button, organizers of BoathouseAuctions.com say the website provides a new sales channel for brokers.