Firecrown Media Acquires Soundings Trade Only

Firecrown Media Group has acquired Active Interest Media’s Marine Group, which includes Soundings Trade Only and six other magazines.

The acquisition includes:

• Consumer titles: Sail, Anglers Journal, Power & Motoryacht, Yachts International, Passagemaker, Soundings

• B2B: Soundings Trade Only

• Events and education: Trawlerfest, Boaters University

“Firecrown has built an incredible platform in the aviation and marine categories,” AIM CEO Andy Clurman said in a statement. “As we further align our portfolio around home building and home arts, [Firecrown founder and CEO] Craig Fuller is a fantastic new owner to take our marine assets to the next level.”

Firecrown’s marine platform now includes these titles:

• Boating: Boating, Soundings, Wakeboarding, Boaters University

• Yachts: Power & Motoryacht, Yachting, Yachts International, Passagemaker, Trawlerfest

• Fishing: Salt Water Sportsman, Sport Fishing TV, Anglers Journal

• Sailing: Sail, Sailing World, Cruising World, Helly Hansen Regatta Series

• B2B: Trade Only

“We are excited to bring these leading marine media brands onto the Firecrown platform,” Fuller said in the statement. “This will allow us to offer advertisers greater distribution and our audience more differentiated content. Our goal is to invest significantly in the next generation of these brands.”

Firecrown said it plans to retain AIM’s editorial, sales and publishing staff to leverage synergies for growth in digital, video and events. Firecrown now has more than 50 brands across the marine, aviation and hobby sectors.