Skip to main content reports boost in advertising contracts said 56 new companies signed on as advertising partners in August and all 20 partner companies with expiring contracts chose to renew.

The large number of companies signing on and renewing with Fishhound, a membership-based angling community, is a testament to the effectiveness of the site in connecting with target customers, Fishhound vice president Rick Patri said in a statement.

"A 100 percent renewal rate of 20 expiring contracts is proof that our platform works," Patri said. "Companies like Humminbird, Mustad Hooks, Bruiser Baits and Gamma wouldn't renew if we didn't deliver."

" provides us with an opportunity to reach our target demographic, increase our Facebook fan count and generate word-of-mouth marketing like no other advertising platform can,” Castaway Rods sales and marketing vice president Michael McDevitt said in a statement. "No banner placement or magazine ad offered within our industry can accomplish what Fishhound does for us."

“Nothing beats having 50,000 regular guys telling their buddies that your product works," Chris Fickey of Bruiser Baits said in a statement. "There's a direct correlation between Fishhound's promotion of our brand and revenue generation."


Soundings Trade Only Names Editor-in-Chief

Gary Reich takes the helm from Jeff Moser, who becomes editor-in-chief of sister magazine PassageMaker.

St. Petersburg Show Opens Thursday

The 44th edition combines with the Tampa Boat Show to create what organizers say is the largest show on the Florida Gulf Coast.

Pay To Play

When Covid restrictions were widespread, some MTAs found a new revenue stream by charging admission to previously free shows, and visitors had no problem ponying up.

Yamaha Expands F25 Line

The company added short-shaft power trim and tilt models, and two models with improved tiller handles.

MRAA Donates to Educational Foundation

The group reinvested $100,000 in donations it received to help the foundation’s effort to address workforce shortages.

TPG Adds to Marine Portfolio

The hospitality and marina management firm acquired Conanicut Marina and Taylor Point Boat Yard in Jamestown, R.I.

Trade Only Today Returns Jan. 18

The daily e-newsletter will not publish Monday, Jan. 17, in observation of Martin Luther King Jr. Day. We wish everyone a happy and safe holiday weekend.