The World Fishing Network will celebrate Earth Day 2009 with a weeklong initiative designed to reinforce the three "R's" of environmental stewardship — react, replenish and release.
The on-air and online campaign will highlight the network's best episodes and features on conservation and environmental practices. To reinforce the message, the WFN logo and all graphics online and on-air will appear in green during the April 20-26 initiative.
The campaign will focus on issues such as fish population, species in peril, green organizations, success stories, green gear featuring JP DeRose, emerging technologies and green personalities including politicians, professional anglers and other celebrity environmentalists.
To complement the on-air programming, the network will provide related content online at www.wfn.tv/green. This includes additional videos, green tips, a forum for viewers to share stories, contests and educational information to let viewers know how they can make a difference.
The network is also offering sponsors and corporate partners the opportunity to participate in the campaign through a variety of sponsorship levels.