Fishing TV launches World Fishing Day

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The RBFF was named as North America’s supporting partner for World Fishing Day

The RBFF was named as North America’s supporting partner for World Fishing Day

Fishing TV, a video-on-demand platform for fishing content, is holding an inaugural World Fishing Day on June 23 in a bid to unite the angling community, bring new people into the sport, and highlight the positive influence angling has on people’s lives.

The initiative was launched after Fishing TV commissioned research that found dads are no longer teaching their children to fish.

For World Fishing Day, fishing organizations around the world will host public participation events in partnership with Fishing TV.

The video-on-demand broadcaster will also provide a free 24-hour live TV show of fishing action through its platform. The live filming will be hosted in a news-anchor-style show from a London based studio, featuring pre-recorded content and link-ups to live content from 24 locations around the world.

Fishing TV appointed the Recreational Boating and Fishing Foundation as supporting partner for World Fishing Day in the U.S. RBFF’s recently announced 60-in-60 effort strives to attract 60 million anglers to the sport by the end of 2021.

U.S. events will center around fishing with pro anglers in six locations — Texas; the Florida Keys; Tampa, Fla.; Ontario, Canada; Colorado; and Alaska.

“By holding World Fishing Day, we are able to combat the fact that families are no longer fishing together like they once did,” said Fishing TV commercial director Ed Burgass in a statement.

“As a child, I went fishing with my father regularly and some of my fondest memories are from the river bank,” Burgass said. “As someone whose second child arrived recently, this is something that I am keen to pass on to future generations. Fishing TV’s ultimate goal for World Fishing Day is to bring more people into the sport of angling, particularly women and children, whilst also shedding a light on the conservation issues surrounding fishing and highlighting fishing’s power to improve people’s lives around the world.”

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