The Southwest Florida Marine Industries Association launched a new website as part of its Grow Boating initiative.
The association’s board of directors wanted to do more to promote the marine industry and to help members grow business, the group said in a statement.
“For years we talked about what we can do, beyond our boat shows, to increase market share and interest in boating,” association director John Good said in a statement. “But like most associations, it never seemed to get past the talking phase.”
After seeing a renewed push from the National Marine Manufacturers Association in the Grow Boating effort, the association worked with local media to develop a 30-second “Welcome to the Water” commercial, Good said.
Now a website to complement the effort is online.
Visitors can navigate the site and find information about local boating, including interactive pages for boat ramps, fuel on the water, beaches and waterfront dining.
The site also highlights association members.