Florida trade group unveils new website


The Southwest Florida Marine Industries Association launched a new website as part of its Grow Boating initiative.

The association’s board of directors wanted to do more to promote the marine industry and to help members grow business, the group said in a statement.

“For years we talked about what we can do, beyond our boat shows, to increase market share and interest in boating,” association director John Good said in a statement. “But like most associations, it never seemed to get past the talking phase.”

After seeing a renewed push from the National Marine Manufacturers Association in the Grow Boating effort, the association worked with local media to develop a 30-second “Welcome to the Water” commercial, Good said.

Now a website to complement the effort is online.

Visitors can navigate the site and find information about local boating, including interactive pages for boat ramps, fuel on the water, beaches and waterfront dining.

The site also highlights association members.


Siren’s 3 Series Receives NMEA 2000 Certification

The Internet of Things technology allows OEMs and other stakeholders to receive such data as engine metrics, fault codes and service requirements.

Galeon Launches Outboard Series

The first model in the series, the 325 GTO, will be powered by twin 350-hp Mercury Verados.

We Have Liftoff

Foil-equipped powerboats are poised to enter the mainstream recreational marine market.

Scania to Power Demo Viking 46

The Swedish engine manufacturer will use the boat in tournaments and other events to showcase its power options to the U.S. market.

Quick Hits: January 20, 2021

ShoreMaster, HydroHoist and Neptune rebranded as Waterfront Brands; Boats Group acquires more European brokerage sites; and Gill Fishing partners with rgyr agency.

Should You Require Employee Vaccinations?

With the Covid vaccines becoming more readily available, it’s a topic that’s worth addressing now.

Parker Sponsors ‘Journey for a Cause’

An Indiana college student will embark on a 10-day passage from the Ohio River to the Gulf of Mexico to highlight inclusion and fishing.

With Great Power Comes Great Challenges

Today’s high-horsepower outboards are heavy, and produce prodigious power and torque — three factors that boatbuilders must balance.

Guy Harvey Foundation Awards Scholarships

The inaugural Legacy Scholarship went to four Florida high school seniors who are attending Nova Southeastern University.