Flow-Rite, the Byron Center, Mich.-based manufacturer of injection-molded, fluid-control products, hired Meryl Cook as senior marketing manager.
Cook has more than two decades of marketing management experience, previously serving as global director of marketing for Trojan Battery Co.
“Meryl has an immensely impressive track record,” president Todd Hart said in a statement. “She has a solid grasp of manufacturing and our products, and the marketing acumen to communicate it to a wide range of audiences.”
Cook will lead a five-person team and be charged with overseeing creative campaigns, event planning, and all aspects of public relations and communications.
Flow-Rite’s product line includes live well, bait well and ballast components. The company also serves the RV industry and manufactures products for commercial use.