Skip to main content

Flow-Rite Names VP of Sales


Flow-Rite, the Byron Center, Mich.-based manufacturer of injection-molded fluid-control components, named Alfred Estrada vice president of its sales team.

Estrada has more than two decades of high-level manufacturing management experience in the medical device and automotive segments. At Flow-Rite, he will be tasked with developing growth initiatives, exploring new business segments, and setting performance and sales targets with an eye on expansion.

“Alfred has an impressive background in manufacturing,” president Todd Hart said in a statement. “Coupled with his proven success in sales and customer service, he'll make a valuable addition to the Flow-Rite team.”

Founded in 1981, Flow-Rite celebrated its 40th anniversary last year. It has received the “101 Best and Brightest Companies to Work for in West Michigan” award the last four years.



Mass. Opens Office of Outdoor Recreation

The new office will coordinate outdoor recreation policy, identify funding opportunities and more.


OneWater Marine Completes Acquisition

Harbor View Marine has a marina facility in Pensacola, Fla., and a dealership in Orange Beach, Ala.


Florida Panhandle Marina Reopens

Destroyed by Hurricane Michael in 2018, Point South Marina in Port St. Joe has new drystack storage and is adding slips.


Wakesports Luminaries Recognized

The 2022 class of Wakesports Hall of Fame inductees includes influential pioneers from the sport’s earliest years.


Sea Tow Holds Annual Meeting

The company presented awards in a variety of categories, including the Captain Joe Frohnhoefer Visionary Award, named for Sea Tow’s founder.


Four Winns Launches Electric Boat

The builder partnered with Vision Marine Technologies on the H2e, a production bowrider powered by an electric outboard.