Forespar Products tapped David Levesque to be global consumer products manager to oversee the retail expansion of the company’s boat care line of consumer products.
A specialist in brand development and retail marketing, Levesque will be tasked with overall management of the entire boat care product range, including the LanoCote, MareLube, ReFresh and Tea Tree Power brands.
He previously worked with Chafe-Pro products, of North Carolina, and was an original brand architect for the Kanberra Group, of Buffalo, N.Y.
"David's hire fills a need within the organization to refocus our consumable Boat Care lineup of products, including branding, packaging and overall marketing,” Forespar CEO Scott Foresman said in a statement. “We are very familiar with David's portfolio and feel his skill set is a perfect fit for the future plans of Forespar's consumables."