Forest River Marine, the builder of Berkshire, South Bay and Trifecta pontoons, has joined the Marine Retailers Association of the Americas as a platinum partner member.
“We believe in the importance of a strong and effective dealer body,” Tom McCuddy, general manager of Forest River Marine, said in a statement. “We are proud to have a strong network of dealers, and we believe that supporting the work of our industry’s dealer association is an important contributor to the overall health of our industry and our boating community.”
“The Forest River team has shown a great desire to strengthen its dealer network in support of their customers,” MRAA president Matt Gruhn said. “From their participation at our annual conference all the way through to their communications with the Forest River dealer network about programs and opportunities that our team here at MRAA has to offer them, they continue to invest in and lead the way with dealer development.”