Former advertising director forms marketing firm - Trade Only Today

Former advertising director forms marketing firm

Publish date:

Gregg Boersma, former advertising sales director for Sail and Power & Motoryacht magazines, recently formed a new marketing services firm called Insight Marketing & Media LLC.

Boersma will assist companies with the strategic positioning, media negotiations, and creative execution of their marketing plans from insight gained from more than years of experience in advertising sales.

Insight launches with Passport Yachts as its first client.


New boat sales relatively flat in June

New boat sales in June grew marginally, with a 1.1 percent rise in the main powerboat categories and just 0.2 percent growth overall, according to preliminary data from Statistical Surveys Inc., a Michigan firm that tracks registrations.

Mazu releases new sportfishing app

Technology and satellite communications company Mazu has launched a sportfishing app that seeks to give anglers weather and sea state information, and provide powerful communications capabilities via satellite.