Former advertising director forms marketing firm


Gregg Boersma, former advertising sales director for Sail and Power & Motoryacht magazines, recently formed a new marketing services firm called Insight Marketing & Media LLC.

Boersma will assist companies with the strategic positioning, media negotiations, and creative execution of their marketing plans from insight gained from more than years of experience in advertising sales.

Insight launches with Passport Yachts as its first client.


Comeback Kings

The Florida facility that used to produce Sea Ray yachts is now building the Sundancer 350 and the SLX 400 Outboard.