Skip to main content

Former advertising director forms marketing firm

Gregg Boersma, former advertising sales director for Sail and Power & Motoryacht magazines, recently formed a new marketing services firm called Insight Marketing & Media LLC.

Boersma will assist companies with the strategic positioning, media negotiations, and creative execution of their marketing plans from insight gained from more than years of experience in advertising sales.

Insight launches with Passport Yachts as its first client.

Related

1_AKZO.STEWART

AkzoNobel Names Marketing Manager

Jessica Stewart is an experienced marketing, brand and product manager and has held several global roles.

1_IBEX.DEADLINE

IBEX Innovation Awards Deadline Looms

Entries must be in by tomorrow for the program, which will announce winners Sept. 27 in Tampa, Fla.

1_ONEWATER.ROY

OneWater Appoints Board Member

Steve Roy will raise the company’s board count to 11 and brings independent financial expertise to the board.

1_ABYCELECTRIFICATION

Ready for a Revolution?

The recreational marine industry is seeing advancements in lithium-ion batteries, electric propulsion and the need for charging infrastructure.

2_RIT-Yellowfin Selects_11

Big Data, Little Price

Radian IoT allows real-time data collection using a device that’s the size of a cellphone.

AdobeStock_450592682

Great Culture in Four Steps

Four steps to create a great culture within your business.

Screen Shot 2022-08-10 at 10.20.10 AM

Inventory Still the Retail X-Factor

Dealers turn to maintenance, marketing and storage services for the off-season

pic-1_300-dpi

Get Paid 85 Percent Faster

Business texting and pay-by-text systems can help speed up incoming cash flow