Former Honda PR counselor starts own firm

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Marine industry veteran Brian Johnston has launched Atlanta-based Bonefish Communications, a full-service marketing and public relations firm committed to the growth and development of the recreational and commercial boating industries.

A former public relations counselor to Honda Marine, Johnston planned and executed the group's national public relations activities, domestic and global media launches, press kit creative direction, and media outreach programs. He also oversaw planning and promotion of media events in coordination with boatbuilders, as well as managed development of new product Web sites, print and video collateral materials.

"A comprehensive marketing and public relations strategy from Bonefish Communications helps our clients build brand awareness, a strong public persona and exceptional customer loyalty," Johnston said in a statement.

"Most importantly, Bonefish's programs are designed to build a strong bottom line," he added.

Bonefish Communications can be reached at (678) 779-305, or via e-mail at brian@bonefishcommunications.com.

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