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Four service providers join MRAA

Digital Power Solutions, Epic Finance, Keller Media Works and Total Control Software have joined the Marine Retailers Association of the Americas as Platinum Partners.

In the partnership, marine manufacturers, suppliers and service providers align their brands with MRAA programs intended to create positive, long-term impacts for marine retailers.

“We are elated about the opportunity to partner with MRAA and look forward to working with the MRAA dealer network,” Steve Moore, CEO/founder of Digital Power Solutions, said in a statement. “Trade Cycle Marine installs easily on any boat dealer website and the lead content is unparalleled in the industry.” Trade Cycle Marine is a trade-in lead conversion system. It lets boat dealers use their website to leverage leads collected online by providing visitors with the estimated value of their boat in exchange for customer information.

Epic Finance has more than 130 years in combined financial experience in addition to partnerships with banks, credit unions and subprime lenders. “Epic Finance is committed to handling each customer and dealer partner with the greatest of care and transparency,” Chris Rowden, director of sales and dealer development at Epic Finance, said in the statement.

Keller Media Works is a media and marketing company that helps grow marine retailers, creating visual content and engaging audiences. “The vibrant details of the boat business capture the imagination and the heart in amazing and unique ways,” Ben Keller, owner of Keller Media Works, said in the statement. “Partnering with MRAA is a natural step towards our goal of assisting marine companies tell engaging stories from all aspects of the industry.”

Total Control software has been supporting marine and RV dealers since 1992 with software that lets dealers focus on building their business.

MRAA president Matt Gruhn called 2019 a “year of growth, especially in the area of partnership,” adding, “We are ecstatic to announce the addition of our four newest Platinum Partner Members. With their support, the association can continue to create valuable educational resources to our retail members.”

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