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Four Web sites chosen as industry's best

Boats.com, the National Marine Manufacturers Association and Soundings Trade Only announced the winners of the 2009 North American Marine Industry Web Awards. More than 100 marine businesses were nominated for the awards between Dec. 8 and Jan. 15.

This year's winners are:

No award was given for Best Marine Site: Discover Boating.

"We believe this competition helps raise the bar for our industry and will encourage more companies to embrace the importance of their Web sites and the Internet in today's business climate" said Carl Blackwell, NMMA vice president of marketing and communications, in a statement.

Ian Atkins, vice president and general manager of Boats.com and YachtWorld.com, said it was encouraging to see how much effort is being put into developing a professional and effective Web presence.

"This is still just the beginning though - the majority of the leisure marine market still has a long way to go," he said in a statement.

According to the judges, many of the participants were still in the early "digital brochure stage" and used excessive amounts of video as a substitute for good design and easy navigation. Also, trademarks were often outdated and user participation techniques were missing from a majority of sites, the judges noted.

See the April issue of Soundings Trade Only for more.

Click here for the full release.

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