Fraser Yachts named America’s Cup partner

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Fraser Yachts, a superyacht sales and charter company and part of the Azimut Benetti Group, was appointed an operational partner for the 34th America’s Cup superyacht program.

Fraser will connect superyacht owners and charterers to opportunities with the America’s Cup World Series and the 34th America’s Cup, which will be held in San Francisco in 2013.

“We are really excited about our partnership with the America’s Cup and the opportunity for the superyacht community to truly engage in this world-renowned sporting event,” Fraser Yachts marketing director Patrick Coote said in a statement. “The new course format is completely different to any previous America’s Cup, allowing superyachts to be a part of the racing action. This is America’s Cup meets Formula 1.”

Superyachts and other boats will serve as virtual boundaries for the race course, helping to create a floating stadium in which the teams will compete.

“The 34th America’s Cup offers boat owners and charterers unprecedented on-and off-the-water access to the America’s Cup,” Niccolò Porzio di Camporotondo, the America’s Cup Event Authority’s superyacht director, said in a statement. “We are honoring the historical ties between the America’s Cup and luxury yachting while providing the greatest access to the racing action that the Cup has ever seen.”

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