Skip to main content

Freedom Boat Club franchisee named to diversity task force

Lisa Almeida, dubbed “The Boatanista” in northeast Florida, has been chosen to serve on the recently formed Recreational Boating Leadership Council Diversity Task Force.

Almeida, the owner of Freedom Boat Club franchises in Jacksonville, Fla., and St. Augustine, Fla., was chosen for the group formed to increase boating participation among women and members of minority groups.

“We cannot continue to rely on our traditional methods of promoting the marine industry,” Almeida said in a statement. “We know that 2013 will be the first year in history that more white males passed away in the U.S. than were born. And the large majority of recreational boaters are white males.”

lisa1

Almeida is particularly interested in encouraging more women to become boaters.

“I am thrilled to be able to be able to promote Jacksonville’s waterways, the marine industry in general and to encourage women to be more active in boating,” Almeida said. “Women’s role models shouldn’t be limited to Ginger or Mary Ann. If a woman wants to, there is no reason she can’t be the captain.”

Almeida and her partner, Kevin Seelig, recently won awards for boating safety and membership growth at their Freedom Boat Clubs. The Jacksonville-St. Augustine club franchise enjoyed the highest percentage of membership increase among the 73 locations across the nation.

Almeida and Seelig, who purchased the local franchise in 2011, are participating in the BoatUS Foundation’s “Life Jacket Loaner Program for Kids.”

The program allows boaters to borrow a child’s life jacket for a day at no charge. Freedom Boat Club Jacksonville, based at Julington Creek, is one of more than 500 locations across the country that are participating in the program, which began in 1997.

Related

01_DROUGHT

Open for Business

Despite drought conditions in the western United States, boating remains popular on Lake Mead and elsewhere.

1_OIL.PRICE

Crude Weakens and Gas Prices Ease

West Texas Intermediate crude oil fell below $100 per barrel yesterday, while gasoline and diesel prices have slipped from their June highs.

1_RFA.NIXON

RFA Hires Executive Director

Robert Nixon brings fishing-policy expertise and lobbying experience to the group’s efforts to preserve anglers’ rights.

Teaser-Graphic-6-29-22_2

2022 Women in the Industry Summit, Leadership Panel, Awards Ceremony & Reception

MONDAY, SEPTEMBER 26, 2022, MARRIOTT TAMPA WATER STREET, TAMPA, FL

DealerOutlook

Seabins Coming to Lake Erie

The devices, deployed as part of a pilot program, skim and collect debris from the water, including microplastics. Meanwhile, MBIA announces scholarship funds.

1_BOATSETTER

Boatsetter Reports Uptick in Rentals

The on-water experience company has seen triple-digit growth in pontoon and party-boat rentals, as well as fishing and yacht charters.

1_SMARTGYRO

Smartgyro Signs Distributors, Hires Sales Manager

The company said the three U.S. distributors, working with Bob Walker, will help expand its dealer network and brand recognition.

1_YEARGIN

The Upside of a Downturn

Economic challenges should push you to develop a strategy that helps you weather the storm and come out stronger on the other side.